The Same Person Is Never the Same
Introducing Mood-Stimulated Thought/Action Tendencies for User-Centered Design
P.M.A. Desmet (TU Delft - Form and Experience)
H. Xue (TU Delft - Form and Experience)
Steven Fokkinga (TU Delft - Form and Experience)
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Abstract
How people think and act is influenced by their transient mood state. Different moods stimulate different (thought/action) tendencies, such as the tendency to be attentive (when cheerful), to be cautious (whenanxious), or to be impatient (when agitated). To support an understandingof how mood can inform user-centered design, this paper reports an exploratorystudy that revealed the diverse scope of these mood-stimulated human tendencies. The questionnaire study (N = 43) examined the relationships
between 20 moods and 68 distinct tendencies. Significant moodeffects were found for all tendencies, indicating that different moods are associated with different tendencies. A Correspondence Analysis generateda visual overview of these relationships. In addition, a Factor Analysis found nine generic dimensions of mood-stimulated tendencies. In user-centered design, these results can support communications about user mood with team-members, end-users and other stakeholders. Based on the study results,
a creative design tool is introduced. It aims to enable designers and service providers to become better aware of, and adequately respond to, the dynamics of mood-stimulated user preferences, feelings, and actions during the design process.
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