Creative Synergy

Towards a synergy fostering environment for creatives in Rotterdam

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Abstract

The presence of creatives or the ‘creative class’ is observed to act as a stimulant for regional and local urban transformation and gentrification. Global statistics state that the creative industry serves as a major economic driving force of the twenty- first century. For Rotterdam, a global metropolis, the need for creativity grows hand in hand with its need to attract and hold talent. The necessity exists to perpetuate the creative city image and to remain competitive on the world stage. However, the lack of creative workspace and housing has become a stringent issue for Rotterdam and its creative community. By looking at the issue through a historical lens, the research establishes the insufficiency of present policies and proposes a solution in the form of physical architecture, with the goal of relieving spatial shortages and bettering the livelihoods of creatives through facilitation of interdisciplinary synergy.