Pricing strategy of FMCG: Considering the IT development cost and Sustainability implementation

Abstract

Consumption of environmentally friendly products has grown more widespread than it was a few years ago. As a result, consumers are becoming more conscious of the environmental effect aspect while making purchases of goods and services. The consequence is that FMCG firms are attempting to develop creative solutions, such as altering the production process, the kind of packaging materials used, modifications to the supply chain, and logistical techniques.
Because of the complex structure of the company and the low-profit margins per product, pricing FMCG goods may be a difficult task to master.

Specifically, the thesis study investigates the sustainable efforts implemented by a particular brand. Through the case study, in-depth information about the brand is collected, including pricing practices and sustainability methods. In addition, the critical ICT tools are identified, and their impact on the product's pricing is analyzed through interviews and desk research.

The research output focuses on leveraging the data and information to maximize the profit margins based on the investment made. Furthermore, based on the ICT architecture observed throughout the study, suggestions are given that will assist organizations in achieving a better return on their investments.