The Power of Collaboration: Redesigning the co-creation platform of Ahold

The Power of Collaboration: Redesigning the co-creation platform of Ahold

Van Meeuwen, D.P.D.

Buijs, J.A. (mentor)
De Lille, C.S.H. (mentor)
Verbeek, M. (mentor)

Industrial Design Engineering

Industrial Design

2014-07-11

Companies are reconsidering their innovation processes and learning how to use the experiences of individuals and communities as the new basis of value creation. Although the opportunities are extensive, organizations are struggling to find the right way to adopt more collaborative processes. Also Ahold is exploring the potential of co-creation. From the believe that every employee has the potential to produce valuable ideas, they set up an online platform to efficiently tap into employees’ creativity and bridge the gap between head office and stores. Although they are convinced of the potential value of the platform, a revision of the interaction design is needed to enlarge motivation of employees and broaden the scope of generated ideas. This graduation project attempts to redesign the current innovation platform by coming up with a co-creation solution that fits the organization’s context. The IdeasGarden is an online platform to collaborate on innovation and to support knowledge sharing with regard to running innovation projects. The platform connects and empowers people to get involved in the innovation process and to realize surprising ideas for organizational impact. The platform is moderated by concept developers of the Retail Innovation Team and accessible to all employees. The IdeasGarden platform has a diverse set of functions that inspire interaction and support a two-way dialogue. The IdeasGarden has various touch points (both online and offline) which transform online ideation into a more immersing and rich interaction during all stages of the innovation process.

co-creation
collaboration
innovation
service design
change management

http://resolver.tudelft.nl/uuid:4e9872bb-0b45-43f0-99d8-3c70267a3f6c

Campus only

Student theses

master thesis

(c) 2014 Van Meeuwen, D.P.D.