Developing reusable packaging for FMCG: Consumers’ perceptions of benefits and risks of refillable and returnable packaging systems

This research investigates consumers’ perception of two main types of reusable packaging systems: refillable and returnable packaging systems. An online experiment was conducted with Dutch consumers (n=250) in which attitudinal and behavioural responses to two reusable packaging systems were compared to the responses to disposable packaging. We...

Should the milkman return? The effect of a reusable packaging on product perceptions and behavioural intentions

This research investigates how consumers evaluate returnable packaging for fast-moving consumer goods. Through three online studies, we analysed how returnable packaging influences consumer behavioural intentions (intention to recommend and repurchase intention), overall attitudes and product perceptions (attitude towards the product,...