The rollercoaster Baron 1898 in the Efteling is a unique and thrilling experience. However, the Safety Department observes an unwanted phenomenon: Occasionally, guests do not safely store their small personal belongings, such as phones, which then fall out during the ride. The result is a lost or broken phone or other personal valuable. Not properly storing personal belongings is considered undesired guest behaviour and is addressed in this thesis. The problem addressed in this thesis is twofold: First of all, the undesired guest behaviour is caused by expecting guests to make rational decisions in the distracting, emotion-laden immersive environment that is created by the Efteling. Secondly, safety measures are commonly seen as disruptive to the immersive experience created through storytelling. Experience-driven safety is proposed as a solution to this problem. This type of safety design takes guest experience, rather than a safety problem, as starting point of the design. The result is a safety solution that allows the guests to remain in the immersive experience, while directly targeting the undesired behaviour. Through ideation, the field of experience-driven safety has been explored, forcefully expanding towards safety-focussed and experience-focussed solutions. The concept that was chosen is the Kompel jacket, a wearable that allows guests to bring their items safely along during the ride of Baron 1898. It plays into the needs of the user behaviour found in the analysis phase, such as a staying close to personal belongings. Moreover, it takes an active role in the storytelling, transforming regular Efteling guests into 19th century miners (Kompels) before entering the attraction. The solution is placed in a low-pressure touchpoint – the queue area – to address guests while the distractions from the environment are still relatively low. The iterations of this design concept focussed on exploring the clarity of visual cues on the jacket. These communicate the risk of losing phones and the functionality of the jacket as a storage solution. Four different varieties of the jacket were created with communicative elements ranging from experience-focussed to safety-focussed. These were tested with potential users to find the most effective balance between creating an authentic mineworker’s jacket and creating a functional storage solution. The two varieties that aimed at an authentic mining look were considered to be confusing. The variety with the strongest safety elements was preferred and most effectively convinced the participants of safely storing their belongings. The active role the design concept takes within the storytelling assumedly allows for some leeway in adding strong safety cues without breaking the immersive experience. Guest behaviour needs to be fully uncovered to design functional products within the immersive context of the Efteling. This thesis suggests experience-driven safety as a promising method for capturing the guests’ attention and steering their behaviour within the emotionally turbulent environment of a theme park.

How do we express and experience body language, and how can we translate that into an application of Techno-Fashion that is desirable and understandable, for the wearer and his/her environment? How can this application provide an alternative for the current use of regular clothing? Through research about current expressive behaviour through clothing, it was found that there is a desire for an outfit that can dynamically change according to ones mood. Through the Vision in Product Design method, a future context has been created: In a world where technology enables clothing to be dynamically expressive, an application of Techno-Fashion makes people feel more comfortable when expressing themselves, offline, and helps with the human value in interacting. The designed garment is a dress that is able to change its aesthetics according to the expressive desire of its wearer. When the user finds herself in a social setting with a moderate expressive atmosphere, she can choose to change the expressive aesthetics of the dress to being subtle. When being in a more outgoing atmosphere, she can change the dress aesthetics to expressive. The dress makes use of fiber optic wires, LED’s and miniature motors to change the hues and silhouette of the dress. In the end the design proves to be a credible alternative for current expressive behaviour through clothing, and it provides a design that creates a deeper connection with its wearer.

This master thesis takes two concepts - light content and biophilic design - together into a design approach for designing biophilic light texture. Light content entails the design of digital content for LED lighting products, taking human experience of light as the main design objective; light texture is one of the lighting effects within the framework of light content as defined by Signify (Philips lighting). Biophilic design is an architectural design framework that takes the concept of biophilia as its premise. Biophilia is the human inclination to affiliate with natural features, like water, forests, wildlife, etc. Biophilic design aims to re-integrate this inherent affiliation with nature into the built environment. The human experience of light, the visual qualities of light texture and the basic design principles of biophilic design are put together to arrive at a design approach for biophilic light texture. This approach entails a basic design principle, focusing on integration with both the architecture and its geographical, social and cultural context; and a set of practical guidelines on how to achieve this integration through the design of light textures. This design approach was applied in a design project for Beersnielsen lighting designers. This project involved the interior lighting design of a newly designed visitor center for a nature reserve park. The central element of this lighting design is a chandelier that projects a light texture (light shadow projections) onto the arched ceiling of the interior. The dynamic and style of the light texture create an integration with the natural environment, while at the same time the graphic style, the scale and the structure of the texture make it an integral part of the architecture as well. It continues the character and atmosphere of the nature reserve park, to the indoor environment of the visitor center. A prototype was created to show a proof of concept for creating the desired lighting effect, and to be able to experience the effect on a full architectural scale. The guidelines of the design approach as outlined in this thesis are specifically focused on light texture as a lighting effect, as showcased in the design project. However, the basic design principle of the approach can also be applied to lighting design in general. It is encouraged to explore this principle of integrated design for other lighting effects within the light content framework as well, potentially arriving at a comprehensive biophilic design framework for lighting design in general.

SCOPE - Design thinking is the most used method of design within the faculty of design engineering. Design thinking methodology has three pillars, technical feasibility, user desirability and business viability. Every designer should design on the limits of new technology, make products that people want to use, all while maintaining a feasible business strategy. Bende uses the term design doing for their way of working. The company focuses on making at an early stage in the design process. Use making as a means of detailing, in stead of detailing on paper or in virtual models. “What is design doing?“ “How can design doing be applied in a business environment?” CASE -The main question of the material exploration was; “What is the impact of doing in stead of reasoning?” In other words, what happens when a designer tries every material combination he/she can think of in stead of reasoning what the outcome will be? The goal is to do as much as possible and use the results as the criteria for success. When a new material combination is thought off, first thing is to apply it, test it and use the outcome of the test to see whether it is useful/interesting. A total of 36 different materials combinations were tested during this phase. The outcomes were rated during a workshop. The highest rated experiments were the ones that had properties which are contradictory to what is expected of concrete. Concrete is heavy, hard, cold, geometric and sharp. It does not float, let light through or is shaped organically. OUTCOME - Design doing has proven to be useful in a business environment. Important factor in the use of design doing is to save the results and outcomes of the testing and experimenting and using it in future projects and this is an area where Bende can improve. For this purpose a format was created which consists of three steps, document, evaluate and consult. The first step is to document all aspects of a project, the first sketch as well the final result. The second step is to condense all the information of the first step to a manageable amount that shows the essence of a project. Third step is to consult this information in later projects and use it to improve the making process. For this last step a physical material bank was designed, made and installed in the office of Bende. This bank serves three purposes; remind, inspire and inform. The material is a reminder of all the projects and materials that Bende has worked with. The second is to use the material samples as inspiration during idea generation and setting up new projects. The last purpose is to use the materials to show future partners what Bende has done, is capable of and can offer in a project.

This thesis walks the reader through the research and design process of ‘HelloPreggo!’, a tool developed for pregnant teenagers to guide them towards a healthier nutritional lifestyle during pregnancy. To start off, both literature and empirical research have been conducted on teenagers who are pregnant in the Netherlands in order to understand (1) who we are talking about, (2) what their current situation is and (3) what needs and values can be identified within this target group. Literature was found on the professional perspective of teenage pregnancies. Subsequently, three professionals in the field have been interviewed among which an author of a paper. This research identified many contextual factors that the target group has to deal with. These context factors leave them clueless & indecisive and affect their self-esteem & self-efficacy. Their resilience, however, is strong and they are willing to do what is best for their unborn child. A context mapping research was done to gain deeply rooted information from the target group itself. Sensitising booklets gave clear insights into their daily life and their behaviour towards food. Subsequently, generative sessions were held that provided insights in their underlying values and needs; e.g. the status of being a mother, not to be perceived as less, a need for peers and daily activities. In addition, literature research was conducted on food behaviour and behavioural change. Based on the findings in the conducted researches, a list with twenty design guidelines was established together with the following design goal: ‘To create a set of experiences that engages young mothers-to-be to mature towards a healthy nutritional lifestyle during pregnancy’. This design goal was enhanced with a clear interaction vision and personas that visually characterise the target group. The design process started off with a brainstorm session after which a design direction was chosen. This evolved into the initial concept of a gamified idea of a ‘cookbook learning calendar’ consisting out of challenges. The goal of the game is simple: to complete all challenges and to get a hold of all items. Simultaneously, the user gains knowledge and skills about making healthy food choices. During each challenge, players gain knowledge about a nutritionally related subject and are provided with physical items to apply the newly gained knowledge to. The catch in this game is that the user needs the other players to continue to the next challenge. Aspects of this concept were further elaborated through several interventions; looking at the overall concept, its interactions and the design & content of all components. Hence, “HelloPreggo!” has been created.An interactive prototype was used to evaluate the concept. For this evaluation, a usage scenario movie has been created. This showcased the intended interactions to which the target group has responded. Subsequently, the different components of the concept have been evaluated. Attention has been given towards the implementation of the concept. The business model canvas was used to display the complete network behind “HelloPreggo!”, looking at two different cases; as a stand-alone organisation and complementary to an existing organisation. The closing chapter of this thesis finalises this report with a conclusion, limitations and recommendations of the concept for future research and development.

In 2021, a group of angry farmers drove their tractors to the ‘Malieveld’ (‘Main square’) in The Hague, to protest the new nitrogen regulations. They felt angry because the politicians were not listening. When reading this news and following the politics around the farmers, a present call for sustainable change within agriculture could be heard. However, the changes which are currently spoken about, such as reduction of nitrogen or the number of dairy cattle, seems to be a black-and-white approach to frame the problem and does not represent a real or focused long-term plan. Therefore, the aim of this project is to investigate the current system surrounding the dairy cow to find a new perspective on the complexity of the problem, and to create a fitting intervention which should bring about change towards a sustainable agriculture. This project will zoom in on specifically the Frisian dairy agriculture, exploring this context on a systemic level, and investigate using the ‘Transition Design’ method. To gain insights in the complex system around the Frisian dairy cow, various stakeholders were identified. Some of these stakeholders, such as farmers or experts on nature or soil, were interviewed, while other stakeholders’ perspectives were investigated through in-depth research. During the project, a new perspective arised. It can be concluded that the whole system surrounding the Frisian dairy cow is one large interwoven network. With at the centre not the dairy cow, but the one stakeholder which is directly connected to the entire system as every stakeholder depends on this: the soil. Without a healthy soil, which supplies raw materials, the entire identified system will not exist. Within our currently built agricultural system the discovered problem is that the soil will be depleted over the coming years and biodiversity will be expelled. Within this current system profits are not fairly distributed. The present system is mainly focused on yielding high profits by the banks, the food industry, and supermarkets. Based on the research, a desired future vision was created which helped to map out the pathway of transition. To accelerate the transition of the current system of the dairy cow towards the desired future, an intervention was designed. This intervention was focused on helping young professionals to develop a level of self-reflection with which they can link their behaviour towards buying certain dairy products to the invisible exiting consequences of the Dutch soil degradation. Through a diverse set of testing rounds with different iterated prototypes, the intervention was tested among the target group. This showed that through the designed intervention, a new awareness was created regarding the present state of our food or dairy system. In conclusion, it showed that the intervention increased the level of self-reflection in the habits of consumers towards buying and consuming food with all the connected consequences. This project however has some limitations, the research had some time constraints and was conducted by only one individual. Therefore, when analysing, concluding and interpreting the data, the outcome, the new vision surrounding the Dutch dairy cow and the designed intervention could be received as subjective. Additionally due to the short time period of the research, not every stakeholder could represent them-self. If the research was to be reproduced, all the stakeholders of the system should represent themselves, to create an equal and complete view on the current system. Moreover, if the project was to be reproduced it should be continued by a larger team of diverse (design) researchers to create a more objective data analysis outcome.

This project considers the implications of carbon-negative materials in product design. It speculates on a future where decarbonization of different sectors of the economy increases the ubiquity of carbon-negative materials. Under these conditions, certain materials become a source of negative emissions, and their consumption benefits the planet from a climate perspective. Specifically, this project considers bio-polymers as being relevant to the industrial design field. With this future in mind, products must be reconsidered in a new light: besides acting to fulfil primary product functionality, products will also act as a storage mechanism for carbon. How does this change our approach to product design? These design drivers are explored through a research-through-design project that aims to optimize a furniture system-architecture in order to maximize carbon storage over an extended product lifespan.

De Nederlandsche Bank (DNB) will be renovating their building in Amsterdam. In contrast to the ambience of the current building, the new building is designed to radiate openness, friendliness and sociality. This thesis suggests a manifestation that will create sparkles for potential visitors in the environment of DNB. The sparkles are for the National Numismatic Collection (NNC) as well as for DNB in general. The manifestation functions as the bridge between DNB, with its stately and businesslike appearance, and the average person in our society (especially young adults) with their personal, emotional and human traits. Meet ‘Perspective’. The design, located in the Frederikspark, stimulates the sparkle within the potential visitors of DNB by challenging their perspective mentally and physically. A tunnel of rings guide people to the entrance of the building. Every ring presents an auditive message on the different sides of the concept value, such as historical value or emotional value. The discovering of these sides goes together with the optical illusion that some ovals are rotated in such a way that they seem circles from the front. The interaction vision metaphor for this is Alice in Wonderland, where she gets interested to explore more when she sees the talking rabbit. ‘Perspective’ is adaptable to the wishes of DNB, for either Holidays, DNB campaigns or social issues in society. The audio fragments can be adjusted and for the lighting inside of the rings different colours can be used. The design attracts people and engages them with the message of DNB. It triggers them to walk into of the building and have a coffee, wander along the art collection and delve into the exhibition area of the NNC.

Development of a lighting infrastructure for the sensor-instrumented 3D-printed MX3D bridge to visualise the dynamically generated data, resulting in an animation and lighting technologies enabling this animation to be displayed on the sides and top of the bridge.

Positive interactions amongst couples improve the quality of the romantic relationship they are part of along with their sense of well-being. It is known that maintaining a relationship takes active participation and work to avoid ending up in a relationship rut. Therefore, spending time together is a constructive way to maintain such a relationship. There are countless leisure activities, yet this paper focuses on how food connects people and can generate feelings of enhanced intimacy. The scope of the research centers adults living in The Netherlands, which are currently in a romantic relationship or have had previous experience with such a relationship. This paper contains research into the current dating culture, the food design scene in largely The Netherlands, intimacy in romantic relationships and how food connects people. In the secondary research section, a wide and explorative approach is taken by attending food design fairs, tantra classes, and fetish events to fully explore the extremes of ‘intimate connection’. Furthermore, Tinder dates were set up for an immersive experience and to discover how food sharing contributed to feelings of connectedness. Lastly, numerous food experiments were performed to ultimately lead to the final design. The final design is called Intime and is a food ritual where two people go on a date together at home. A cosy and warm blanket is placed on the ground somewhere in the house where the couple feels most at ease and they position themselves according to the design requirements. Each person receives their own dish with bite size chocolate balls, which they share with each other through handfeeding. This sensuous eating ritual sets the tone for a positive mood and ultimately generates feelings of connectedness.

In this report the role of lighting at music festivals was explored. Research was done into the use and placement of event lighting at festivals. The findings were translated to a living room setting. The festival experience is transferred to a domestic context. Result of the design process is a system of individual lights that are controlled by a algorithm. Synced with music, this creates a light show tailored to that music. Users get a more immersive music experience while listening to music at home. The design builds on the hue system by Philips Lighting.

The purpose of this thesis is to examine patterns of human behaviour that underlie stereotyping and categorisation, and use this knowledge to design a physical model allowing the creation of acknowledgement between different groups of people at Milkshake festival by reducing prejudice. A survey of Milkshake festival 2017 showed that 85 percent of the visitors are part of the LGBTQ+ community. Observation of Milkshake 2019, combined with interviews (appendix), showed that the festival provides a safe zone where visitors can love whom they want to love, dress how they want to dress and be whom they want to be. Apparently, a safe zone, secluded from society, is necessary for the LGBTQ+ community to express itself. Why is that?Although it is thought that the Netherlands is progressive, as it was the first country to legalise same-sex marriages (Wijnants, 2018), 30 percent of the population finds it disgusting to see two men kiss (Bos, Buijs and Beusekom, 2019). This is presumably caused by heteronormative behaviour (Duits & van der Sanden, 2018), which leads to categorisation, and is maximised by upbringing and society. According to Bos, Buijs and Beusekom (2019), homosexuals and bisexuals feel more often unsafe, depressed and disrespected than heterosexuals. Psychological reasons for categorisation are examined, in order to understand why people display categorisation. At the biological level, the unconscious categorisation of objects and groups allows fast processing of information in the brain (McLeod, 2015). The downside is that such categorisation can lead to stereotyping, prejudice and discrimination. This is linked to the three principles (ABC’s) of social psychology; Affect, Behaviour and Cognition. Stereotyping is the cognitive side: “the positive or negative beliefs that we hold about the characteristics of a social group.” (Jhangiani & Tarry, n.d.). Prejudice is the Affect part: “an unjustifiable negative attitude toward an outgroup or toward the members of that outgroup.” (Jhangiani & Tarry, n.d.). The behaviour part is discrimination: “unjustified negative behaviours toward members of outgroups based on their group membership.” (Jhangiani & Tarry, n.d.). Stereotyping, prejudice and discrimination can negatively influence the way people interact with each other. The LGBTQ+ community wants to be treated like everyone else, and longs for respect and appreciation by the overall society. However, user research shows that stereotyping, prejudice and discrimination are also happening inside this community. For finding respect and appreciation in the heteronormative society, the LGBTQ+ community must perhaps first deal with its own behaviour. The design goal of this thesis is formulated through the 13 Universal Human Needs of Desmet & Fokkinga (2017) (appendix), and aims at creating acknowledgement (respect and appreciation) between different groups of people at Milkshake festival by reducing prejudgment. The interaction vision works as an analogy to provoke specific emotions in visitors when they interact with the concept. These emotions are respect and appreciation, provocation, surprise and connection. An experiential journey is created through a spatial storytelling method.The ideas are created according to the three points of reducing prejudgment (Cherry, 2019), which are empathising with another person, reflecting on their behaviour, and having meaningful interactions. The ideas are evaluated and iterated into a concept proposal. This concept proposal is iterated and re-evaluated through tests with rough prototypes (appendix). The concept ‘Hokjesgeesten’ ironically refers to thinking-in-boxes. It aims at developing an understanding for other groups of people by listening to stories, which focus on four different aspects of certain stereotypes, prejudgments and discrimination. These aspects explain overarching themes within different groups. In addition, the box forces visitors to reflect on themselves by questioning their current behaviour towards another group. For the final evaluation, the space of Hokjesgeesten was simulated by a real-size prototype made out of iridescent foil. Nine participants were asked to partake in this test. They filled in a survey to provide general information, such as age and gender (appendix). The test itself was recorded by audio. The results were analysed and evaluated to form a conclusion and recommendations. Results from the final evaluation suggest that participants felt more appreciative and connected after experiencing the Hokjesgeesten concept. Nevertheless, the concept requires fine-tuning to maximise the desired goal.

Museums are often believed to be aimed at adults, yet museums specifically aimed at children are becoming more common, and most museums attempt to cater not only to adults, but to their younger visitors as well. Museum Prinsenhof Delft is one such museum. This report presents the process of creating a new experience aimed at families, who come to visit the Pieter de Hooch exhibition at Museum Prinsenhof Delft. The experience focuses on families with children aged 6 to 10 years old, and aims to provide a playful but educational experience to the families, to bring them into contact with the topic of the exhibition. Research showed that family days-out are a social event in which activity and fun for the children are the central theme. From the research 3 key qualities were pulled which seemed relevant for the families to be included in a family day-out; Fun, Social and Engaging. These 3 qualities would help shape and define the final design. The final Design, called Courtyard Quest, is and experience consisting of 2 elements; An audio tour specifically made for families with children And an activity in which family members work together to build their own Courtyard in the style of Pieter de Hooch’s paintings.The information presented to the families in the audio tour, is used in the activity at the end, when deciding what to put in the courtyard, and how to place it all. The audio tour presents this information in an entertaining commentary which contains not only explanations but jokes, questions and songs. While the activity motivates visitors to look back at this information by providing challenges when building their courtyard. User research in the final phase showed that the Design did what it set out to do, achieving both its Design goal and Interaction vision. However there were still a few things which could be improved upon, or explored further, which were given to the museum as recommendations.

This graduation thesis report gathers the research activities investigating loneliness and the design to postpone it. The research approach refers to Vision in Product design (ViP), which includes exploring the domain. The context factors were gathered based on the literature, interview experts and non-experts, and observations. The research was formed in a world view, summarizing the driving forces around loneliness. The vision was formulated from the context research, including a design statement, interaction vision, and product qualities. From the research summary, loneliness can happen for a variety of reasons. However, one thing that every lonely person has is a lack of control. In contrast, a driving force that keeps a person away from being lonely is a sense of security, including self-awareness, sense of place, and belongingness. Following this insight, the design goal was to enhance people’s sense of security by giving them agency in the environment. Ideation involved creative sessions and individual brainstorming. The outcome was the Sound of a city, a sound creation tool using augmented reality, letting users create their sounds and add to their location. The design was validated through user testing of the interaction between users and the environment. In conclusion, the Sound of a city provided users a positive experience in having their personal (sound) touch in the public space. Participants agreed that this could make them bond with the places, resulting in more security. This master thesis contributed to bring some potential results in bringing sense of security to postpone the loneliness.