This paper investigates the role of 3D Gaussian Splatting (3DGS) within point cloud–dominated workflows for modern architectural heritage digitization. While 3DGS enables real-time, photorealistic visualization, its integration into LiDAR-based documentation pipelines remains underexplored. Using Bouwpub, a modern heritage building in the Netherlands, as a case study, the paper compares 3DGS and LiDAR across data acquisition and preservation, visualization, semantic segmentation, and dissemination. Results show that 3DGS offers superior visual expressiveness and user responsiveness, whereas LiDAR provides greater structural accuracy and segmentation reliability. Based on these findings, two integration strategies are proposed: a Blender-based multi-angle rendering workflow and a Level of Detail 3DGS (LOD3DGS) pipeline. Moving from isolated assessment to applied integration, the study positions 3DGS as a complementary visualization and dissemination module rather than a replacement. This hybrid approach supports immersive, scalable, and semantically enriched digital heritage systems, offering new directions for enhancing both expert documentation and public engagement.