Due to an ever-changing and complex world we are living in, more than half (55%) of the average earners and more than 1 in 3 top earners worry about their finances (Aegon, 2021). Moreover, finan-cial stress is increasingly being recognized across society for its impact on happiness and productivity. Banking customers want to have ability to make confident, well-informed money related deci-sions resulting in financial security for both the short-and long-term, which has traditionally been covered by existing finan-cial services. However, other key wellbeing factors such as mean-ing and prolonging positive emotions are yet to be explored...