In this chapter, we present a methodological approach for Smart Mobility that integrates three key features: prediction, optimization, and personalization. They are integrated in such a way that when a travel menu is offered, predicted conditions are considered in the attributes of alternatives and optimized system-level policies are maintained. Similarly, user-level estimations and updates are used by prediction and optimization methods at the system-level in order to represent the population with most up-to-date behavioral estimates. Furthermore, a simulation-based evaluation methodology enables to validate the performance of prediction, optimization, and personalization before Smart Mobility is implemented in real-life. Two case studies are presented based on the proposed methodologies together with platforms that facilitate their application. Potential benefits of the proposed methodologies are evaluated which can be classified into user-level and system-level benefits. User-level benefits include consumer surplus, waiting times, etc., and system-level is concerned with congestion, throughput, system-wide travel time, etc. As there is normally a tradeoff between the individual decision-making and system-wide decision-making, Smart Mobility bridges them together with appropriate methodologies on each end. For example, for our Flexible Mobility on Demand case study, we observe 10%–20% reduction in volume-to-capacity ratio as a system-level benefit. Moreover, we see that the tradeoff between consumer surplus and operator profit can be managed with an appropriate objective function.@en

This paper presents a systematic way of understanding and modeling traveler behavior in response to on-demand mobility services. We explicitly consider the sequential and yet inter-connected decision-making stages specific to on-demand service usage. The framework includes a hybrid choice model for service subscription, and three logit mixture models with inter-consumer heterogeneity for the service access, menu product choice and opt-out choice. Different models are connected by feeding logsums. The proposed modeling framework is essential for accounting the impacts of real-time on-demand system’s dynamics on traveler behaviors and capturing consumer heterogeneity, thus being greatly relevant for integrations in multi-modal dynamic simulators. The methodology is applied to a case study of an innovative personalized on-demand real-time system which incentivizes travelers to select more sustainable travel options. The data for model estimation is collected through a smartphone-based context-aware stated preference survey. Through model estimation, lower values of time are observed when the respondents opt to use the reward system. The perception of incentives and schedule delay by different population segments are quantified. These results are fundamental in setting the ground for different behavioral scenarios of such a new on-demand system. The proposed methodology is flexible to be applied to model other on-demand mobility services such as ride-hailing services and the emerging mobility as a service.@en

The paper presents a toll pricing methodology using a dynamic traffic assignment (DTA) system. This methodology relies on the DTA system’s capability to understand and predict traffic conditions, thus enhanced online calibration methodologies are applied to the DTA system, featuring a heuristic technique to calibrate supply parameters online. Improved offline calibration techniques are developed to apply toll pricing in a real network consisting of managed lanes and general purpose lanes. The online calibration methodologies are tested using real data from this network, and the results find the DTA system able to estimate and predict traffic flow and speed with satisfactory accuracy under congestion. Toll pricing is formulated as an optimization problem to maximize toll revenue, subject to network conditions and tolling regulations. Travelers are assumed to make route choice based on offline calibrated discrete choice models. Toll optimization is applied in a closed-loop evaluation framework where a microscopic simulator is used to mimic the real network. Online calibration of the DTA system is enabled to ensure good optimization performance. Toll optimization is tested under multiple experimental scenarios, and the methodology is found able to increase toll revenue compared with the condition when online calibration is not available. It should be noted that the toll rates and revenues presented in this paper are obtained in a simulation environment based on the calibration and optimization algorithms, and as the work is ongoing these results are far from being a recommendation to operators of managed lanes.

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