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J.I. van Kuijk
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1
Key factors and delivery mechanisms for passenger-oriented multimodal air journeys
A European practitioners' perspective
Integrating air transport with alternative modes of transport holds great promise for substituting short-distance flights in regions like Europe, provided that the benefits of existing transport networks are preserved. Effective multimodal integration requires collaboration among transport operators and hubs to enhance the passenger experience. This study explored the perspectives of these practitioners across Europe through an interview-based case study, identifying key factors for a passenger-oriented multimodal air journey and examining the mechanisms that influence their delivery. The findings reveal five Passenger Experience Factors (PEFs) that contribute to a successful passenger-oriented multimodal air journey: 1) integration of booking systems; 2) whole journey guidance; 3) transfer time and ease; 4) baggage management; and 5) disruption management. We found that delivering these PEFs necessitates support processes within and between organizations to align, including IT, infrastructure, scheduling, operations, commercial, interorganizational, and strategic efforts. Additionally, external conditions – such as market dynamics and regulatory frameworks – play a pivotal role in either enabling or constraining these efforts. We discovered that these underlying support processes converge in delivery mechanisms that influence the provision of PEFs for multimodal air travel. The findings emphasize that while airlines often lead in shaping the multimodal experience, progress is hindered by fragmented responsibilities, misaligned incentives among operators, and market competition. It is crucial to recognize that delivering passenger-oriented multimodal journeys requires effective cross-system collaboration, and that a regulatory framework must be established to create conditions for more sustainable transportation integration.
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Integrating air transport with alternative modes of transport holds great promise for substituting short-distance flights in regions like Europe, provided that the benefits of existing transport networks are preserved. Effective multimodal integration requires collaboration among transport operators and hubs to enhance the passenger experience. This study explored the perspectives of these practitioners across Europe through an interview-based case study, identifying key factors for a passenger-oriented multimodal air journey and examining the mechanisms that influence their delivery. The findings reveal five Passenger Experience Factors (PEFs) that contribute to a successful passenger-oriented multimodal air journey: 1) integration of booking systems; 2) whole journey guidance; 3) transfer time and ease; 4) baggage management; and 5) disruption management. We found that delivering these PEFs necessitates support processes within and between organizations to align, including IT, infrastructure, scheduling, operations, commercial, interorganizational, and strategic efforts. Additionally, external conditions – such as market dynamics and regulatory frameworks – play a pivotal role in either enabling or constraining these efforts. We discovered that these underlying support processes converge in delivery mechanisms that influence the provision of PEFs for multimodal air travel. The findings emphasize that while airlines often lead in shaping the multimodal experience, progress is hindered by fragmented responsibilities, misaligned incentives among operators, and market competition. It is crucial to recognize that delivering passenger-oriented multimodal journeys requires effective cross-system collaboration, and that a regulatory framework must be established to create conditions for more sustainable transportation integration.
On the move
Understanding passenger experience and journey integration in multimodal travel at Europe’s airports
The rise of multimodal travel underscores the need to design a cohesive journey that considers the passenger experience from start to finish. Achieving this requires integrating diverse travel modes and coordinating infrastructure and mobility services, especially at major transport hubs. This research employs qualitative methods to study passengers’ experiences in multimodal travel involving air transport in-depth. Using autoethnographic and interview methods, researchers and practitioners undertook a total of 26 multimodal journeys involving air transport at four European airport hubs to study the travel phases these journeys and factors influencing the experience. The findings indicate that multimodal journeys involving air transport differ significantly from traditional air-to-air journeys. Multimodal passengers encounter friction as they must cross more system boundaries compared to single-mode travel, with each system governed by its own distinct rules and regulations. Consequently, multimodal journeys require different passenger flows, infrastructure, and services than air-to-air journeys. This research identified eight journey integration factors that impact the passenger experience of multimodal journeys involving air transport: (1) journey explanation and preparation, (2) personalized and pro-active assistance, (3) wayfinding, (4) proximity of modalities and facilities, (5) multimodal transfer services, (6) balanced transfer time, (7) waiting environments, and (8) in-travel comfort. Importantly, the passenger experience in multimodal journeys involving air transport is influenced by passengers’ expectations and cannot be understood in isolated segments, as travel phases are interdependent. This highlights the importance of designing multimodal journeys involving air travel as cohesive units and emphasizes the crucial role of collaboration among actors across transport systems.
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The rise of multimodal travel underscores the need to design a cohesive journey that considers the passenger experience from start to finish. Achieving this requires integrating diverse travel modes and coordinating infrastructure and mobility services, especially at major transport hubs. This research employs qualitative methods to study passengers’ experiences in multimodal travel involving air transport in-depth. Using autoethnographic and interview methods, researchers and practitioners undertook a total of 26 multimodal journeys involving air transport at four European airport hubs to study the travel phases these journeys and factors influencing the experience. The findings indicate that multimodal journeys involving air transport differ significantly from traditional air-to-air journeys. Multimodal passengers encounter friction as they must cross more system boundaries compared to single-mode travel, with each system governed by its own distinct rules and regulations. Consequently, multimodal journeys require different passenger flows, infrastructure, and services than air-to-air journeys. This research identified eight journey integration factors that impact the passenger experience of multimodal journeys involving air transport: (1) journey explanation and preparation, (2) personalized and pro-active assistance, (3) wayfinding, (4) proximity of modalities and facilities, (5) multimodal transfer services, (6) balanced transfer time, (7) waiting environments, and (8) in-travel comfort. Importantly, the passenger experience in multimodal journeys involving air transport is influenced by passengers’ expectations and cannot be understood in isolated segments, as travel phases are interdependent. This highlights the importance of designing multimodal journeys involving air travel as cohesive units and emphasizes the crucial role of collaboration among actors across transport systems.
Integrating air&rail systems requires collaboration among transportation stakeholders. This study used Action Research to explore tensions during a 16-month real-life air&rail integration effort, structured around co-creation sessions. The single case study identified six system-level tensions: no control over airport slots, conflicting priorities in train stop allocation, misaligned scheduling, different business models, fragmented booking systems, and different passenger experiences. Additionally, three collaboration-level tensions emerged: limited mutual understanding, embedding systems thinking in organizational processes, and differences in organizational momentum. While these tensions primarily arose between air and rail operators, resolving them also requires infrastructure managers and government involvement. The identified tensions indicate that the actors tended to prioritize organizational interests over passenger needs. While co-creation fosters understanding, challenges extend beyond peer-level collaboration. Our findings suggest that involving an orchestrator and a European governing body could facilitate system-level decision-making. This may help overcome institutional and regulatory boundaries, for the benefit of air&rail integration.
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Integrating air&rail systems requires collaboration among transportation stakeholders. This study used Action Research to explore tensions during a 16-month real-life air&rail integration effort, structured around co-creation sessions. The single case study identified six system-level tensions: no control over airport slots, conflicting priorities in train stop allocation, misaligned scheduling, different business models, fragmented booking systems, and different passenger experiences. Additionally, three collaboration-level tensions emerged: limited mutual understanding, embedding systems thinking in organizational processes, and differences in organizational momentum. While these tensions primarily arose between air and rail operators, resolving them also requires infrastructure managers and government involvement. The identified tensions indicate that the actors tended to prioritize organizational interests over passenger needs. While co-creation fosters understanding, challenges extend beyond peer-level collaboration. Our findings suggest that involving an orchestrator and a European governing body could facilitate system-level decision-making. This may help overcome institutional and regulatory boundaries, for the benefit of air&rail integration.
De pre- en afterparty bij het boek 'Hoe makkelijk kun je het maken?' over gebruiksgericht ontwerpen. Host Ianus Keller en ontwerpwetenschapper Jasper van Kuijk (tevens auteur van het boek) nemen in elke aflevering een hoofdstuk als springplank voor gesprekken over gebruiksgericht ontwerpen met inspirerende gasten uit de ontwerppraktijk en -wetenschap. Voorbeelden, verdieping, verbreding. Gaat verder waar het boek is gebleven en begint waar het boek verder gaat.
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De pre- en afterparty bij het boek 'Hoe makkelijk kun je het maken?' over gebruiksgericht ontwerpen. Host Ianus Keller en ontwerpwetenschapper Jasper van Kuijk (tevens auteur van het boek) nemen in elke aflevering een hoofdstuk als springplank voor gesprekken over gebruiksgericht ontwerpen met inspirerende gasten uit de ontwerppraktijk en -wetenschap. Voorbeelden, verdieping, verbreding. Gaat verder waar het boek is gebleven en begint waar het boek verder gaat.
This paper explores the strategic importance of multimodality for airport hubs, especially considering sustainability goals that are pressuring airports to innovate. Although the European Commission (EC) has encouraged the transformation of airport hubs into multimodal transport hubs since 2011, most airport hubs prioritise aviation transfers over true multimodal connectivity. In response, Schiphol Airport has been taking active steps toward a multimodal future, supported by a collaborative PhD project with TU Delft, following an action research approach. Through iterative research cycles, this study reflects on Schiphol Airport’s efforts to address passenger needs and enhance multimodal services. The research includes cases focused on improving passenger experience in multimodal trips, developing a support system for rail/bus transfers, enhancing information services and conducting strategic sessions with key stakeholders. The findings show that creating a seamless multimodal travel experience requires attention to passenger needs for clear navigation, efficient hub facilities and consistent, real-time information throughout the journey. Reliable updates and knowledgeable staff enhance travellers’ confidence, while special transfer services and efficient coordination make the process smoother. Practical challenges persist, however, due to regulatory restrictions and the prioritisation of airline operations over multimodal initiatives. Achieving a robust multimodal system requires coordinated efforts across sectors and regulatory, infrastructural and service improvements. Overall, the findings highlight that long-term success in multimodal travel relies on deep collaboration and a shared vision among operators, hubs and mobility service providers, with the action research approach offering an effective way to facilitate this process by focusing on underlying needs and building trust among stakeholders.
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This paper explores the strategic importance of multimodality for airport hubs, especially considering sustainability goals that are pressuring airports to innovate. Although the European Commission (EC) has encouraged the transformation of airport hubs into multimodal transport hubs since 2011, most airport hubs prioritise aviation transfers over true multimodal connectivity. In response, Schiphol Airport has been taking active steps toward a multimodal future, supported by a collaborative PhD project with TU Delft, following an action research approach. Through iterative research cycles, this study reflects on Schiphol Airport’s efforts to address passenger needs and enhance multimodal services. The research includes cases focused on improving passenger experience in multimodal trips, developing a support system for rail/bus transfers, enhancing information services and conducting strategic sessions with key stakeholders. The findings show that creating a seamless multimodal travel experience requires attention to passenger needs for clear navigation, efficient hub facilities and consistent, real-time information throughout the journey. Reliable updates and knowledgeable staff enhance travellers’ confidence, while special transfer services and efficient coordination make the process smoother. Practical challenges persist, however, due to regulatory restrictions and the prioritisation of airline operations over multimodal initiatives. Achieving a robust multimodal system requires coordinated efforts across sectors and regulatory, infrastructural and service improvements. Overall, the findings highlight that long-term success in multimodal travel relies on deep collaboration and a shared vision among operators, hubs and mobility service providers, with the action research approach offering an effective way to facilitate this process by focusing on underlying needs and building trust among stakeholders.
Hoe makkelijk kun je het maken?
Ontwikkel oplossingen die iedereen wil en kan gebruiken
In dit toegankelijke en lichtvoetige boek leert Jasper van Kuijk je de allerbeste methode om producten, diensten en systemen te ontwikkelen waar iedereen mee uit de voeten kan.
Iedereen heeft te maken met onbegrijpelijke apps, bizar ingewikkelde apparaten of frustrerende IT-systemen. Slechte ontwerpen schieten hun doel voorbij en kunnen zelfs mensen buitensluiten. Wat nou als we onze producten, diensten en systemen zo kunnen ontwerpen dat mensen ze wél kunnen en willen gebruiken? Het goede nieuws is: zon manier van werken bestaat. Gebruiksgericht ontwerpen is een aanpak die is ontwikkeld in de ontwerp- en interactiewereld, maar die ook daarbuiten veel waarde heeft. Dus niet alleen voor het ontwerpen van interfaces en producten, maar voor alles waar we de wereld om ons heen mee vullen, van lesmateriaal tot behandelprocedures.
In Hoe makkelijk kun je het maken? laat Jasper van Kuijk je op toegankelijke en lichtvoetige wijze kennismaken met de principes en de praktijk van gebruiksgericht ontwerpen. Of je nu wel of niet ontwerper in je functieomschrijving hebt staan, met dit boek leer je om zo te ontwerpen dat je het leven van klanten, burgers, leerlingen, cliënten, patiënten, medewerkers en andere mensachtigen beter, leuker en makkelijker maakt. ...
Iedereen heeft te maken met onbegrijpelijke apps, bizar ingewikkelde apparaten of frustrerende IT-systemen. Slechte ontwerpen schieten hun doel voorbij en kunnen zelfs mensen buitensluiten. Wat nou als we onze producten, diensten en systemen zo kunnen ontwerpen dat mensen ze wél kunnen en willen gebruiken? Het goede nieuws is: zon manier van werken bestaat. Gebruiksgericht ontwerpen is een aanpak die is ontwikkeld in de ontwerp- en interactiewereld, maar die ook daarbuiten veel waarde heeft. Dus niet alleen voor het ontwerpen van interfaces en producten, maar voor alles waar we de wereld om ons heen mee vullen, van lesmateriaal tot behandelprocedures.
In Hoe makkelijk kun je het maken? laat Jasper van Kuijk je op toegankelijke en lichtvoetige wijze kennismaken met de principes en de praktijk van gebruiksgericht ontwerpen. Of je nu wel of niet ontwerper in je functieomschrijving hebt staan, met dit boek leer je om zo te ontwerpen dat je het leven van klanten, burgers, leerlingen, cliënten, patiënten, medewerkers en andere mensachtigen beter, leuker en makkelijker maakt. ...
In dit toegankelijke en lichtvoetige boek leert Jasper van Kuijk je de allerbeste methode om producten, diensten en systemen te ontwikkelen waar iedereen mee uit de voeten kan.
Iedereen heeft te maken met onbegrijpelijke apps, bizar ingewikkelde apparaten of frustrerende IT-systemen. Slechte ontwerpen schieten hun doel voorbij en kunnen zelfs mensen buitensluiten. Wat nou als we onze producten, diensten en systemen zo kunnen ontwerpen dat mensen ze wél kunnen en willen gebruiken? Het goede nieuws is: zon manier van werken bestaat. Gebruiksgericht ontwerpen is een aanpak die is ontwikkeld in de ontwerp- en interactiewereld, maar die ook daarbuiten veel waarde heeft. Dus niet alleen voor het ontwerpen van interfaces en producten, maar voor alles waar we de wereld om ons heen mee vullen, van lesmateriaal tot behandelprocedures.
In Hoe makkelijk kun je het maken? laat Jasper van Kuijk je op toegankelijke en lichtvoetige wijze kennismaken met de principes en de praktijk van gebruiksgericht ontwerpen. Of je nu wel of niet ontwerper in je functieomschrijving hebt staan, met dit boek leer je om zo te ontwerpen dat je het leven van klanten, burgers, leerlingen, cliënten, patiënten, medewerkers en andere mensachtigen beter, leuker en makkelijker maakt.
Iedereen heeft te maken met onbegrijpelijke apps, bizar ingewikkelde apparaten of frustrerende IT-systemen. Slechte ontwerpen schieten hun doel voorbij en kunnen zelfs mensen buitensluiten. Wat nou als we onze producten, diensten en systemen zo kunnen ontwerpen dat mensen ze wél kunnen en willen gebruiken? Het goede nieuws is: zon manier van werken bestaat. Gebruiksgericht ontwerpen is een aanpak die is ontwikkeld in de ontwerp- en interactiewereld, maar die ook daarbuiten veel waarde heeft. Dus niet alleen voor het ontwerpen van interfaces en producten, maar voor alles waar we de wereld om ons heen mee vullen, van lesmateriaal tot behandelprocedures.
In Hoe makkelijk kun je het maken? laat Jasper van Kuijk je op toegankelijke en lichtvoetige wijze kennismaken met de principes en de praktijk van gebruiksgericht ontwerpen. Of je nu wel of niet ontwerper in je functieomschrijving hebt staan, met dit boek leer je om zo te ontwerpen dat je het leven van klanten, burgers, leerlingen, cliënten, patiënten, medewerkers en andere mensachtigen beter, leuker en makkelijker maakt.
Public service organizations (PSOs) link on the one hand the government and the law, and on the other hand citizens, via the delivery of public services. Based on the state of the art of standards, principles and processes of human/user-centered service design, we analyze the practices in Dutch PSOs. The basis for this are practices documented on a weblog by a practitioner-researcher reporting and reflecting on four projects over five years. Based on this online journal we identified five themes that influence human/user-centered service design in PSO-practices. 1) Tension between collective and individual needs, 2) Public services should be inclusive for everyone, 3) A top down, hierarchical culture prevents user focus, 4) User feedback competes with policy implementation and IT-changes, and 5) PSOs are part of a larger service ecosystem. We conclude that to deliver truly human/user-centered public services, service design in PSOs should focus on more than just design process aspects and also take into account the law and policy making that precede the design and delivery of the service, as well as the institutional and (inter-) organizational perspective. For service design standards, principles and processes to be applicable to public design contexts, these should be expanded or customized to be able to deal with the specific dynamics of PSOs.
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Public service organizations (PSOs) link on the one hand the government and the law, and on the other hand citizens, via the delivery of public services. Based on the state of the art of standards, principles and processes of human/user-centered service design, we analyze the practices in Dutch PSOs. The basis for this are practices documented on a weblog by a practitioner-researcher reporting and reflecting on four projects over five years. Based on this online journal we identified five themes that influence human/user-centered service design in PSO-practices. 1) Tension between collective and individual needs, 2) Public services should be inclusive for everyone, 3) A top down, hierarchical culture prevents user focus, 4) User feedback competes with policy implementation and IT-changes, and 5) PSOs are part of a larger service ecosystem. We conclude that to deliver truly human/user-centered public services, service design in PSOs should focus on more than just design process aspects and also take into account the law and policy making that precede the design and delivery of the service, as well as the institutional and (inter-) organizational perspective. For service design standards, principles and processes to be applicable to public design contexts, these should be expanded or customized to be able to deal with the specific dynamics of PSOs.
Future mobility systems will likely incorporate more multimodal journeys. These multimodal journeys integrate multiple modes of transport, and their higher future prevalence highlights the importance of paying attention to the modality transfers within journeys. To carefully facilitate these transfers, we advocate the creation of passenger-oriented Multimodal Transport Hubs (MTHs), which integrate both infrastructure and services of multiple travel modalities to ensure high-quality transfers between the different modes of transport. This study is part of a research project investigating how Airport Hubs can transform into MTHs and aims to learn in practice how the case study FlyHub deals with new travel modalities and how FlyHub integrates these into its ecosystem. Through the presence of an embedded researcher in the case study context, performing the explorative pre-step of the Action Research approach, the study builds an understanding of the context and the rationale for possible succeeding cycles of action and research. Accordingly, we identified five themes that either stimulate or thwart the transition of FlyHub into an MTH. The five themes are 1) recognition of the importance of innovation and long-term outlook, 2) limited exploration possibilities, 3) the MTH concept being (too) abstract, 4) multi-system transition going slow, and 5) changes and transitions being a struggle for power.
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Future mobility systems will likely incorporate more multimodal journeys. These multimodal journeys integrate multiple modes of transport, and their higher future prevalence highlights the importance of paying attention to the modality transfers within journeys. To carefully facilitate these transfers, we advocate the creation of passenger-oriented Multimodal Transport Hubs (MTHs), which integrate both infrastructure and services of multiple travel modalities to ensure high-quality transfers between the different modes of transport. This study is part of a research project investigating how Airport Hubs can transform into MTHs and aims to learn in practice how the case study FlyHub deals with new travel modalities and how FlyHub integrates these into its ecosystem. Through the presence of an embedded researcher in the case study context, performing the explorative pre-step of the Action Research approach, the study builds an understanding of the context and the rationale for possible succeeding cycles of action and research. Accordingly, we identified five themes that either stimulate or thwart the transition of FlyHub into an MTH. The five themes are 1) recognition of the importance of innovation and long-term outlook, 2) limited exploration possibilities, 3) the MTH concept being (too) abstract, 4) multi-system transition going slow, and 5) changes and transitions being a struggle for power.
Developments in sustainability and digitisation outline a future of mobility, with multimodal transport becoming the new normal. Travel modalities will no longer be the focal point of mobility, but passenger experiences and the services that provide these will. In a mobility landscape where the passenger experience is key, and multi-leg trips are the norm, Multimodal Transport Hubs are essential players as they can facilitate high-quality intermodal transfers. However, this advanced application of Multimodal Transport Hubs does not yet exist in practice.
By employing a scoping review, this research aims to investigate the position of airport hubs as Multimodal Transport Hubs in the future of mobility, as airport hubs physically unite several transport infrastructures but only offer transfers with high-quality services within air traffic and not – to, from and between other modalities. To become future-proof, airport hubs should transform into truly Multimodal Transport Hubs that provide transfers with high-quality services from at least ultra-long to long and medium-range modalities.
However, airport hubs have features such as a complex stakeholder landscape, long development times, reliance on transport operators and uncertainty about the added value of integrating new travel modalities that make modality innovation at airport hubs a systemic design challenge. This research identified a lack of theoretical knowledge regarding harnessing and integrating alternative and new modalities at airport hubs to transform them into fully integrated Multimodal Transport Hubs. In particular, how to assess and select new and alternative modalities, how to determine the appropriate level of engagement in different stages, and how to integrate new modalities at airport hubs should be investigated in future research.
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Developments in sustainability and digitisation outline a future of mobility, with multimodal transport becoming the new normal. Travel modalities will no longer be the focal point of mobility, but passenger experiences and the services that provide these will. In a mobility landscape where the passenger experience is key, and multi-leg trips are the norm, Multimodal Transport Hubs are essential players as they can facilitate high-quality intermodal transfers. However, this advanced application of Multimodal Transport Hubs does not yet exist in practice.
By employing a scoping review, this research aims to investigate the position of airport hubs as Multimodal Transport Hubs in the future of mobility, as airport hubs physically unite several transport infrastructures but only offer transfers with high-quality services within air traffic and not – to, from and between other modalities. To become future-proof, airport hubs should transform into truly Multimodal Transport Hubs that provide transfers with high-quality services from at least ultra-long to long and medium-range modalities.
However, airport hubs have features such as a complex stakeholder landscape, long development times, reliance on transport operators and uncertainty about the added value of integrating new travel modalities that make modality innovation at airport hubs a systemic design challenge. This research identified a lack of theoretical knowledge regarding harnessing and integrating alternative and new modalities at airport hubs to transform them into fully integrated Multimodal Transport Hubs. In particular, how to assess and select new and alternative modalities, how to determine the appropriate level of engagement in different stages, and how to integrate new modalities at airport hubs should be investigated in future research.
Dreaming of the Travelers’ Experience in 2040
Exploring Governance Strategies and Their Consequences for Personal Mobility Systems
The boundaries between collective and individual transport are fading. Current solutions for payment and planning of trips are suboptimal for journeys that span across individual, collective and shared transport modalities. The discussion around these innovations often tends towards public authorities needing to strengthen their integrating role, or towards the private companies developing key innovations. We argue that focusing on only one of these perspectives, either integration or innovation, is likely to lead to what we call ‘subtopias’. Furthermore, we discuss and resolve the conflict between the two roles based on four different scenarios, ranging from nightmare to utopian dream. Our claim is that a balance is needed between, rather than a prevalence for private and public, for integrated and innovative mobility services to manifest themselves. As we see it, authorities will need to direct, harmonize and coordinate specific elements of personal mobility systems in order to be able to facilitate a seamless multi-modal mobility experience for travelers.
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The boundaries between collective and individual transport are fading. Current solutions for payment and planning of trips are suboptimal for journeys that span across individual, collective and shared transport modalities. The discussion around these innovations often tends towards public authorities needing to strengthen their integrating role, or towards the private companies developing key innovations. We argue that focusing on only one of these perspectives, either integration or innovation, is likely to lead to what we call ‘subtopias’. Furthermore, we discuss and resolve the conflict between the two roles based on four different scenarios, ranging from nightmare to utopian dream. Our claim is that a balance is needed between, rather than a prevalence for private and public, for integrated and innovative mobility services to manifest themselves. As we see it, authorities will need to direct, harmonize and coordinate specific elements of personal mobility systems in order to be able to facilitate a seamless multi-modal mobility experience for travelers.
Ligt het nou aan mij?
Jasper van Kuijk fileert denkfouten in hedendaags ontwerp
"Eenmansconsumentenbond' Jasper van Kuijk bespreekt al jaren slecht ontworpen producten en diensten. In zijn populaire Hoe moeilijk kan het zijn?-columns in de Volkskrant maakt hij duidelijk wat er mis is gegaan bij het ontwerpen en welke ontwerpprincipes hieraan ten grondslag liggen en hádden moeten liggen.
In Ligt het nou aan mij? fileert Van Kuijk nieuwe gebruiksproblemen en geeft hij heldere (en pijnlijk grappige) analyses. Het boek is voorzien van illustraties en de stukken zijn ingedeeld en ingeleid per categorie (bijvoorbeeld "thuis', "zakelijk bekeken', "kinderen' en "openbaar vervoer'), waardoor er een goed beeld ontstaat van de specifieke ontwerpuitdagingen. Een gebruiksaanwijzing vooraf: het lezen van dit boek gaat vergezeld met het nodige leedvermaak en opgetrokken wenkbrauwen. En een grote geruststelling: nee, het ligt (waarschijnlijk) niet aan jou.
Jasper van Kuijk is cabaretier, columnist voor de Volkskrant en Radio EenVandaag, ontwerper én wetenschapper (universitair hoofddocent gebruiksgerichte innovatie aan de TU Delft). Een druk bestaan, maar de constante factoren zijn zijn vlijmscherpe analyses en een aanstekelijk gevoel voor humor.
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"Eenmansconsumentenbond' Jasper van Kuijk bespreekt al jaren slecht ontworpen producten en diensten. In zijn populaire Hoe moeilijk kan het zijn?-columns in de Volkskrant maakt hij duidelijk wat er mis is gegaan bij het ontwerpen en welke ontwerpprincipes hieraan ten grondslag liggen en hádden moeten liggen.
In Ligt het nou aan mij? fileert Van Kuijk nieuwe gebruiksproblemen en geeft hij heldere (en pijnlijk grappige) analyses. Het boek is voorzien van illustraties en de stukken zijn ingedeeld en ingeleid per categorie (bijvoorbeeld "thuis', "zakelijk bekeken', "kinderen' en "openbaar vervoer'), waardoor er een goed beeld ontstaat van de specifieke ontwerpuitdagingen. Een gebruiksaanwijzing vooraf: het lezen van dit boek gaat vergezeld met het nodige leedvermaak en opgetrokken wenkbrauwen. En een grote geruststelling: nee, het ligt (waarschijnlijk) niet aan jou.
Jasper van Kuijk is cabaretier, columnist voor de Volkskrant en Radio EenVandaag, ontwerper én wetenschapper (universitair hoofddocent gebruiksgerichte innovatie aan de TU Delft). Een druk bestaan, maar de constante factoren zijn zijn vlijmscherpe analyses en een aanstekelijk gevoel voor humor.
Drivers of usability in product design practice
Induction of a framework through a case study of three product development projects
In a case study of the development of three electronic consumer products, we traced the origins of usability issues. Based on the data collected, an initial, explanatory framework was induced of important drivers of usability in product design. We conclude that – while usability methods mostly focus on gaining knowledge about users and usability issues – in many instances the primary cause of usability problems seems to be a lack of design freedom to implement usability-improving design changes. In addition, the organisational context seemed to influence the design process considerably. Thus, it can be concluded that to conduct user-centred design effectively, the design process should be considered holistically and the organisational context should be taken into account.
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In a case study of the development of three electronic consumer products, we traced the origins of usability issues. Based on the data collected, an initial, explanatory framework was induced of important drivers of usability in product design. We conclude that – while usability methods mostly focus on gaining knowledge about users and usability issues – in many instances the primary cause of usability problems seems to be a lack of design freedom to implement usability-improving design changes. In addition, the organisational context seemed to influence the design process considerably. Thus, it can be concluded that to conduct user-centred design effectively, the design process should be considered holistically and the organisational context should be taken into account.
Optimizing the open payment boundary
Exploration and evaluation of a design strategy for reducing the incidence of missed check-outs when travelling
Barriers to and Enablers of Usability in Electronic Consumer Product Development
A Multiple Case Study
This study identified practitioner-reported barriers to and enablers of usability in the development of electronic consumer products. Barriers and enablers are properties, situations, or conditions in the product development process, team, or context that negatively or positively influence the usability of a product. Based on a review of literature on user-centered design and exploratory expert interview, central concepts for studying usability in practice were identified. This was used as input for the case study, which was conducted at 5 product development groups in large multinationals, making (a) portable audio/video players, (b) personal navigation devices, (c) cell phones, (d) laundry care products, and (e) home control products. Data were primarily collected through interviews with 31 product development practitioners. Based on the data collected, case descriptions were created and more than 1,500 barriers and enablers were identified, categorized, and analyzed. The results of the study are 23 sets of barriers and enablers, of which it is indicated in which of the cases they occur, and accompanied with illustrative quotations from the interviewees. In barriers and enablers, a predominantly “outside–in” relation was observed, from the more external properties of companies (market, company organization) to the more internal (process, team, project). This seems to indicate that the user-centeredness of a product development process is highly influenced by the context in which it is executed. The results also lead to the conclusion that if the goal is to make usable products, one cannot only address activities that are generally considered typical of user-centered design, such as conducting user research and user testing. One also has to take into account how these activities are integrated with and supported by the rest of the product development process, which in turn has to be supported by the product development organization.
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This study identified practitioner-reported barriers to and enablers of usability in the development of electronic consumer products. Barriers and enablers are properties, situations, or conditions in the product development process, team, or context that negatively or positively influence the usability of a product. Based on a review of literature on user-centered design and exploratory expert interview, central concepts for studying usability in practice were identified. This was used as input for the case study, which was conducted at 5 product development groups in large multinationals, making (a) portable audio/video players, (b) personal navigation devices, (c) cell phones, (d) laundry care products, and (e) home control products. Data were primarily collected through interviews with 31 product development practitioners. Based on the data collected, case descriptions were created and more than 1,500 barriers and enablers were identified, categorized, and analyzed. The results of the study are 23 sets of barriers and enablers, of which it is indicated in which of the cases they occur, and accompanied with illustrative quotations from the interviewees. In barriers and enablers, a predominantly “outside–in” relation was observed, from the more external properties of companies (market, company organization) to the more internal (process, team, project). This seems to indicate that the user-centeredness of a product development process is highly influenced by the context in which it is executed. The results also lead to the conclusion that if the goal is to make usable products, one cannot only address activities that are generally considered typical of user-centered design, such as conducting user research and user testing. One also has to take into account how these activities are integrated with and supported by the rest of the product development process, which in turn has to be supported by the product development organization.
Hoe moeilijk kan het zijn?
Jasper van Kuijk fileert denkfouten in hedendaags ontwerp
Of het nu gaat om rookmelders, ov-fietsen, beamers of de stiltecoupé: sommige producten wil je omhelzen en andere het raam uitgooien. Maar hoe komt dat? Het is vaak lastig er de vinger op te leggen; je kunt de kwaliteit van een ontwerp namelijk niet (alleen) beoordelen op het uiterlijk. Eigenlijk zoals je ook een boek niet moet beoordelen op basis van het tekstje achterop.
Met een aanstekelijke mix van ironie en absurdisme verwoordt Jasper van Kuijk de principes, uitdagingen en valkuilen van het creëren van nieuwe producten. Aan de hand van vele herkenbare voorbeelden laat hij zien dat ontwerpen een complexe bezigheid is, waarin men ondanks de beste bedoelingen verrassend vaak kan verdwalen. Maar juist die missers brengen waardevolle inzichten aan het licht en maken dat je meer waardering krijgt voor geslaagde ontwerpen. Met Hoe moeilijk kan het zijn? wijst Van Kuijk de weg naar een gebruiksvriendelijkere, intuïtievere en beter ontworpen wereld.
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Of het nu gaat om rookmelders, ov-fietsen, beamers of de stiltecoupé: sommige producten wil je omhelzen en andere het raam uitgooien. Maar hoe komt dat? Het is vaak lastig er de vinger op te leggen; je kunt de kwaliteit van een ontwerp namelijk niet (alleen) beoordelen op het uiterlijk. Eigenlijk zoals je ook een boek niet moet beoordelen op basis van het tekstje achterop.
Met een aanstekelijke mix van ironie en absurdisme verwoordt Jasper van Kuijk de principes, uitdagingen en valkuilen van het creëren van nieuwe producten. Aan de hand van vele herkenbare voorbeelden laat hij zien dat ontwerpen een complexe bezigheid is, waarin men ondanks de beste bedoelingen verrassend vaak kan verdwalen. Maar juist die missers brengen waardevolle inzichten aan het licht en maken dat je meer waardering krijgt voor geslaagde ontwerpen. Met Hoe moeilijk kan het zijn? wijst Van Kuijk de weg naar een gebruiksvriendelijkere, intuïtievere en beter ontworpen wereld.
Usability in product development practice
An exploratory case study comparing four markets
This study explored how usability was dealt with in four product development organizations active in different sectors: high-end automotive, professional printers and copiers, office coffee makers and fast moving consumer goods. The primary differentiators of the selected cases were whether they were targeting businesses or consumers and the degree of product complexity. Interviews with 19 product development practitioners were conducted, focussing on three topics: 1) the product development process and the integration of user involvement, 2) multidisciplinary teamwork, and 3) organizational attitude towards usability. Based on the interviews, context descriptions of the companies were created and barriers and enablers for usability were identified. To verify the findings and to discuss remaining issues a feedback workshop was held in which the primary contact from each company participated. The results indicate that differences in product–market combination lead to differences in organizational attitude towards usability. The prioritization of usability in an organization seems to be influenced by the degree of product complexity (complex products are more prone to suffer from usability issues) and whether developers think that usability is a purchase consideration for their clients. The product–market combination a company targets also affects the methods for user-centred design that a company can apply and that are relevant. What methods for user-centred design are used also seems to be influenced by the attitude towards usability: if usability is considered more important, methods that require more resources can be applied.
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This study explored how usability was dealt with in four product development organizations active in different sectors: high-end automotive, professional printers and copiers, office coffee makers and fast moving consumer goods. The primary differentiators of the selected cases were whether they were targeting businesses or consumers and the degree of product complexity. Interviews with 19 product development practitioners were conducted, focussing on three topics: 1) the product development process and the integration of user involvement, 2) multidisciplinary teamwork, and 3) organizational attitude towards usability. Based on the interviews, context descriptions of the companies were created and barriers and enablers for usability were identified. To verify the findings and to discuss remaining issues a feedback workshop was held in which the primary contact from each company participated. The results indicate that differences in product–market combination lead to differences in organizational attitude towards usability. The prioritization of usability in an organization seems to be influenced by the degree of product complexity (complex products are more prone to suffer from usability issues) and whether developers think that usability is a purchase consideration for their clients. The product–market combination a company targets also affects the methods for user-centred design that a company can apply and that are relevant. What methods for user-centred design are used also seems to be influenced by the attitude towards usability: if usability is considered more important, methods that require more resources can be applied.