Since its inception, the choice modelling field has been dominated by theory-driven modelling approaches. Machine learning offers an alternative data-driven approach for modelling choice behaviour and is increasingly drawing interest in our field. Cross-pollination of machine learning models, techniques and practices could help overcome problems and limitations encountered in the current theory-driven modelling paradigm, such as subjective labour-intensive search processes for model selection, and the inability to work with text and image data. However, despite the potential benefits of using the advances of machine learning to improve choice modelling practices, the choice modelling field has been hesitant to embrace machine learning. This discussion paper aims to consolidate knowledge on the use of machine learning models, techniques and practices for choice modelling, and discuss their potential. Thereby, we hope not only to make the case that further integration of machine learning in choice modelling is beneficial, but also to further facilitate it. To this end, we clarify the similarities and differences between the two modelling paradigms; we review the use of machine learning for choice modelling; and we explore areas of opportunities for embracing machine learning models and techniques to improve our practices. To conclude this discussion paper, we put forward a set of research questions which must be addressed to better understand if and how machine learning can benefit choice modelling.@en

Urban traffic congestion has led to an increasing emphasis on management measures for more efficient utilization of existing infrastructure. In this context, this paper proposes a novel framework that integrates real-time optimization of control strategies (tolls, ramp metering rates, etc.) with the generation of traffic guidance information using predicted network states for dynamic traffic assignment systems. The efficacy of the framework is demonstrated through a fixed demand dynamic toll optimization problem, which is formulated as a non-linear program to minimize predicted network travel times. A scalable efficient genetic algorithm that exploits parallel computing is applied to solve this problem. Experiments using a closed-loop approach are conducted on a large-scale road network in Singapore to investigate the performance of the proposed methodology. The results indicate significant improvements in network-wide travel time of up to 9% with real-time computational performance.@en