Think of emotions – what first comes to mind? Perhaps joy, anger, fear, surprise, or love. Indeed, these are some of the emotions that all humans are familiar with. But our repertoire does not end there; it includes many shades of experience that are positive, negative, or a bit of both. For instance, you can think of admiration, relief, contempt, anxiety, pride, and hope. In fact, there are more than 50 different human emotions – each with unique qualities and experiences. All of these can be felt when using consumer products. And there are an infinite number of reasons why products evoke emotions. To get started, this booklet presents 700+ examples. These are personal examples, collected by more than 100 design students. The diversity may inspire you, amuse you, or perhaps challenge you to explore your own experiences and those of the people you are designingproducts for. We hope you will enjoy it!

Think of emotions – what comes first to mind? Perhaps joy, anger, fear, surprise, or love. Indeed, these are some of the emotions that all humans are familiar with. But our repertoire does not end there; it includes many shades of experience that are positive, negative, or a bit of both. For instance, you can think of admiration, relief, contempt, anxiety, pride, and hope. In fact, there are more than 60 different human emotions – each with unique qualities and experiences. All of these can be felt when using consumer products. And there is an infinite number reasons why products evoke emotions. To get you started, this booklet presents 600+ examples. The diversity may inspire you, amuse you, or perhaps challenge you to explore your own experiences and those of the people you are designing for. We hope you will enjoy it!