The high theoretical energy density of Li-O₂ batteries as required for electrification of transport has pushed Li-O₂ research to the forefront. The poor cyclability of this system due to incomplete Li₂O₂ oxidation is one of the major hurdles to be crossed if it is ever to deliver a high reversible energy density. Here we present the use of nano seed crystallites to control the size and morphology of the Li₂O₂ crystals. The evolution of the Li₂O₂ lattice parameters during operando X-ray diffraction demonstrates that the hexagonal NiO nanoparticles added to the activated carbon electrode act as seed crystals for equiaxed growth of Li₂O₂, which is confirmed by scanning electron microscopy energy-dispersive X-ray spectroscopy (SEM-EDX) elemental maps also showing preferential formation of Li₂O₂ on the NiO surface. Even small amounts of NiO (∼5 wt %) particles act as preferential sites for Li₂O₂ nucleation, effectively reducing the average size of the primary Li₂O₂ crystallites and promoting crystalline growth. This is supported by first principle calculations, which predict a low interfacial energy for the formation of NiO-Li₂O₂ interfaces. The eventual cell failure appears to be the consequence of electrolyte side reactions, indicating the necessity of more stable electrolytes. The demonstrated control of the Li₂O₂ crystallite growth by the rational selection of appropriate nano seed crystals appears to be a promising strategy to improve the reversibility of Li-air electrodes.