Empowering idea owners to innovate: Implementing an innovation toolkit at KLM

A strategic plan for new launched online platform Jiejian

Internal Organisation for improving product launch in PSL

Light up China: Strategy for the intelligent lighting system market through innovative user experience

New digital strategy for Tulipán

REV’ENTUROUS! A strategy for an inspiring online platform

A value based market introduction strategy for a medical device start-up: Case study of Adjuvo Motion

Increasing the user adoption of MyOrder

A strategy for district shopping centers in transition

A collaborative innovation strategy for Lantor BV Custom

A collaborative innovation strategy for Lantor BV Custom

Strategizing the scale up of a tech start-up

A Market Entry Strategy for Shell LNG fuel targeting the commercial road transport market in the UK

On- and offline retail channel integration strategy for Scotch & Soda B.V.

Discovering the drivers for corporate investments or divestments in the European downstream oil sector: An application of Transaction Cost Economics and of Q methodology research

The Nike Training Club studio: A personal, reciprocal and ongoing customer journey

Negative Indirect Network Effects: How can a subsidiary product create a second standard in the Microsoft Windows vs. Apple Mac OS market?

Investor-led urban development. Lessons from community-oriented investment strategies applied by developing investors in the United States.

Determining strategic focus for De Groene Zaak

A 2020 view on catering, personalization and unbundling on the European network