Negative Indirect Network Effects: How can a subsidiary product create a second standard in the Microsoft Windows vs. Apple Mac OS market?

The Nike Training Club studio: A personal, reciprocal and ongoing customer journey

Discovering the drivers for corporate investments or divestments in the European downstream oil sector: An application of Transaction Cost Economics and of Q methodology research

On- and offline retail channel integration strategy for Scotch & Soda B.V.

A Market Entry Strategy for Shell LNG fuel targeting the commercial road transport market in the UK

Strategizing the scale up of a tech start-up

A collaborative innovation strategy for Lantor BV Custom

A collaborative innovation strategy for Lantor BV Custom

A strategy for district shopping centers in transition

Increasing the user adoption of MyOrder

A value based market introduction strategy for a medical device start-up: Case study of Adjuvo Motion

REV’ENTUROUS! A strategy for an inspiring online platform

New digital strategy for Tulipán

Internal Organisation for improving product launch in PSL

Light up China: Strategy for the intelligent lighting system market through innovative user experience

A strategic plan for new launched online platform Jiejian

Empowering idea owners to innovate: Implementing an innovation toolkit at KLM

Integrating Design Thinking in Lean Six Sigma: a service design case study for interest reduction on mortgages

An urban transit zone: A permanent structure for temporary inhabitation

The lost and hidden water of São Paulo: The strategic value of landscape-based green-blue infrastructure