Atmosphere Marketing Strategy

Beppy's Marketing Transition: From niche market to mass consumer market

Marqt opportunities: Translating market research into new product/service ideas and concepts for Marqt

Novus Voltus et elit Consilium ( ‘New features and focus strategy’ )

Strategic advice for Gotcha’s design of new pantograph monitoring modules

Introducing experience marketing in the leisure industry

Exploration of social customer relationship management in banking industry

Design of a strategic framework for new business development in branded environments for UXUS

Consumer education in a market activation strategy for Philips LED lamps in Asia Pacific

Taking chocolates out of the box: Developing the tools for cooperative creative thinking in Loders Croklaan's Creative Studio

Green Retail Strategy

Proposal of Branding and Marketing Strategy of Virus Free Air

Marketing of a universal battery charging device to Europe: A European introduction of the Power Pebble

Entering the Indian Airway Management market: A strategy for Ambu to enter the Indian market for Airway Management

The experience of Redken customers: How to influence a brand image through in-salon marketing