Searched for: contributor:"Calabretta, G. (mentor)"
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Baldini, L. (author)
In the past decades, universities’ involvement in socio-economic development, which goes along with their teaching and researching activities, has defined a new role for them in society’s ecosystem. This new role is often referred with the term of “entrepreneurial” university, whose objectives are positive societal, economic and environmental...
master thesis 2017
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Henselmans, G.G.M. (author)
Problem situation - Global population is expected to double its size in 2030 (EMF, 2013), so will global consumption. Resource scarcity and associated environmental impact has shown that the current way of conducting business is not sustainable (Bocken et al., 2014). A promising alternative is proposed; circular economy. This new economic system...
master thesis 2017
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Coutsoucos, A. (author)
This project was commissioned by Livework Rotterdam with the intent of designing a new service value proposition to offer to clients. This new service would have to support large companies in developing disruptive startups through a service design approach. Research was conducted to explore three core topics: companies’ barriers to disruptive...
master thesis 2017
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Montijn, M. (author)
Currently, digital transformation has high priority in the retail sector. But retailers face difficulties to make successful use of digital technologies in the store. Digital innovations in-store are frequently seen as unnecessary, unintuitive and uncomfortable by the consumers. Furthermore, the personalization strategies initiated with digital...
master thesis 2017
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Janssen, H. (author)
This Master thesis report covers the process of developing a service platform for the facilitation of the creative industry in collaboration with the DesignHu- is, based in Eindhoven. Using input from the community in Eindhoven a po- sitioning statement is made for the DesignHuis and the needs of the Creative community in Eindhoven. Based on the...
master thesis 2017
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Snijdoodt, A.M. (author)
The growth of competitors in the consumer-to-consumer market pressures PostNL - a Dutch mail, parcel and e-commerce corporation – to develop new ways to ensure their market share. Nowadays, PostNL is responsible for the delivery of almost 156 million parcels per year. The consumer-to-consumer (C2C) market consists of almost 5 million consumers...
master thesis 2017
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Hoogerwerf, G. (author)
This report presents the results of a graduation project by Gideon Hoogerwerf, as part of the Master Strategic Product Design at Delft University of Technology. The project is done in collaboration with Altuïtion B.V., a consultancy firm in the field of customer experience management. Management of Altuïtion has recognized a trend in which the...
master thesis 2017
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Buquet, R. (author)
This thesis explores different perspectives on the added value of data and data visualizations in context management practices and argues that organizations can have a valuable role in the space between bottom-up and top-down approaches, as individuals’ lack of control over a context becomes an opportunity for encouragement of a sense of...
master thesis 2016
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Garcia Mateo, J. (author)
User-centered Prioritization is a method for assessing the user value of the different topics present in the product backlog agile software development teams work with. It not only puts the users in the spotlight during this decision-making procedure by basing it on the benefits achieved and the level of fulfilment of user needs, but also...
master thesis 2016
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de Kroon, M.O. (author)
This report discusses challenges that can emerge when implementing innovations at organizations. As the conducted case study showed, many variables come into play when implementing new technology. Specific within IT is the implementation complexity at the back-end; large new software applications often need to be embedded into the existing IT...
master thesis 2016
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Zijtregtop, E.E. (author)
Ink Strategy is a design consulting company that visualizes clients’ business issues. Through visual thinking in interactive creative sessions, they help their clients to develop aligned visions and strategies. Visual thinking helps to make these more understandable and engaging throughout the complete client organisation. Since its founding in...
master thesis 2016
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Neef, J.L.M. (author)
Secrid is a company that designs and manufactures innovative wallets and has grown very fast by doing so. The company has the ambition to play an important role in the self-defined pocketwear market, which is symbol for small and convenient products you carry with you. Acknowledging the rise and popularity of the smartphone as a pocketwear...
master thesis 2016
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Bourjila, D. (author)
BMW Motorrad’s ambition is widening the appeal of the brand and product desirability without losing their premium (successful) core values such as safety, quality and precision. The premium brand is very successful, benefiting from a large tech and manufacturing scope, and enjoying a strong synergy between BMW Automobiles, Motorcycles and Riders...
master thesis 2016
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Muusse, M.C. (author)
“Design a service to help iris Concise in the productisation of their consultancy services, in order to maximize impact in the marketing consultancy world” The product is built up as a circle with four layers. In the middle there is a blank spot. The first layer includes all the customer understanding tools, the second layers provides tools that...
master thesis 2016
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Bak, B. (author)
The FinancialServices(FS) industry of advisory is inter- ested in the agile methodology and its practices. There are two reasons for this interest: first of all their clients, banks, are interested in these methods for their process management. Second, in order to keep up with the competition they need be up to date with new methods and...
master thesis 2016
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Kaats, M. (author)
This thesis searches for a way to integrate Design Thinking into Lean Six Sigma. This is done by doing a service design case study for mortgage interest rate reduction for a bank. The service design is done with several design thinking tools. The tools during the process are reflected upon and these reflecties serve as a guideline for the...
master thesis 2016
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Van der Kooij, L.A.L. (author)
The mission statement of KLM claims it wants to become the most ‘customer-centric, innovative and efficient European network carrier’, emphasizing the importance of innovation in the corporates’ long-term strategy. Becoming truly innovative requires KLM to unlock all its innovation potential of their employees to secure that all internal...
master thesis 2016
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Solé Boleda, M. (author)
This master thesis focuses on designing for short-term driving experiences. This strategic opportunity is discovered through a user-centered approach focused on understanding Millennials: people born between the 1980s and 2000s. Millennials are crucial to BMW because they are reaching economic independence and becoming future potential BMW...
master thesis 2016
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Schanz, J.J. (author)
The Challenge Because of high financial pressure and other reasons, KLM has chosen to transform into a customer experience (CX) focused company. This means that the customer should be set central in every phase of the airline’s processes, services, innovation projects etc. Therefore, new teams and organizational structures will be formed....
master thesis 2016
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Rodriguez Batallas, R.L. (author)
The main goal of this project is to introduce a new brand identity for the Mexican restaurant chain Popocatepetl. The owner of the chain is Debuut, which has 27 restaurants in the Netherlands. However, it doesn’t have experience in re-branding an existing chain. It has been successful in developing new restaurants throughout the years. This...
master thesis 2016
Searched for: contributor:"Calabretta, G. (mentor)"
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