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PCM Govers

Book chapter (1)

Conference paper (3)

Doctoral thesis (1)

Journal article (2)

7 records found

1

The development and testing of a product personality scale

Journal article (2009) - Ruth Mugge (author) , PCM Govers (author) , J.P.L. Schoormans (author)

Product personality and its influence on consumer preference

Journal article (2005) - PCM Govers (author) , J.P.L. Schoormans (author)

Het productuiterlijk in de markt

Book chapter (2004) - PCM Govers (author) , R. Mugge (author)

Happy, cute and tough: can designers create a product personality that consumers understand?

Conference paper (2004) - PCM Govers (author) , PPM Hekkert (author) , J.P.L. Schoormans (author)

None

Conference paper (2004) - PCM Govers (author) , R. Mugge (author)

Product personality

Doctoral thesis (2004) - PCM Govers (author) , Jan P.L. Schoormans (promotor) , Paul Hekkert (copromotor) , WM Oppedijk Van Veen (copromotor)

Intangible product attributes of watches

Conference paper (2000) - PCM Govers (author) , J.P.L. Schoormans (author)