GC
G. Calabretta
10 records found
1
Toward better tourism
Exploring strategies for stimulating visits to less-frequented areas at Withlocals
The impact of over-tourism on popular tourist destinations has become a major concern, affecting the environment, social dynamics, and local economies. This thesis, developed in collaboration with Withlocals, an innovative travel-tech firm dedicated to sustainability, explores op
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Scaling Sustainable Business Models through Strategic Design
A Framework for Designing Resilient & Sustainable Businesses
Sustainability's role in the current business environment is increasing for several reasons, such as regulatory requirements and consumers favouring eco-friendly practices. Nevertheless, sustainability-focused startups often struggle to scale their impact due to several challenge
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In the past year, generative AI has made significant leaps, making it more accessible, helpful, and known to the broader public. This technology promises to change how we work, automating repetitive tasks, generating content, and assisting in problem-solving scenarios easier. Thi
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Building Consumer Trust in the Digitalizing Insurance Sector
Exploring the structure, utilization, and impact of trust indicators as crucial elements in the customer journey.
Deciding if an online entity is trustworthy can be challenging. How do you decide if you can go into business with an unknown company, offering an enticing product?
This thesis project aimed to enhance consumer trust in Insify, a starting business insurance company opera ...
This thesis project aimed to enhance consumer trust in Insify, a starting business insurance company opera ...
Fostering Red Cross youth innovation
A Human Centred Design curriculum with an emphasis on problem framing
The International Red Cross Red Crescent Movement, ‘The Movement’, is the world’s largest humanitarian network. More than 50% of the 14 million active volunteers are youth volunteers. These youth volunteers play vital roles in humanitarian action and development around the world
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In recent years, design has become a crucial component of corporate innovation. Large corporations such as Deloitte have implemented design capabilities as a method to enhance employee experience, achieve innovation and maintain a competitive advantage. This research aims to demo
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Nowadays, a common approach to cope with the inherent uncertainty in innovation is the use of multidisciplinary teams following a Design Thinking (DT) process. However this strategy has its pitfalls, such as the lack of experience with DT or the communication issues underlying a
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Beyond Health Tech
A proposition to enhance the relationship between General Practitioners (GPs) and their chronic patients
This is the graduation project that was executed for the master Strategic Product Design in collaboration with Deloitte Digital. The project concluded with a proposition that Deloitte could use to inspire potential clients. The proportion shows, how to shape a flourishing and rew
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When looking at the world around us, most of our surroundings are artificially constructed. These constructions have persuasive power and affect human behaviour, whether intended or not (Tromp & Hekkert, 2018). The industrial design discipline is responsible for configuring o
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Headphones as a service
Finding the right customer and designing the brand
In 2014 two Industrial Design alumni from the TU Delft decided that they wanted to start a company that will demonstrate that a circular business model can be viable. They have developed a modular headphone, which they provide to customers as a subscription. Customers pay a month
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