GC
G. Calabretta
45 records found
1
Designers engage with sustainability in their professional practices in a variety of ways. They resort to Design for Sustainability (DfS) approaches, even though they tend to rely on intuition rather than theoretical works. They possess the ability to lead users to individual beh
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Elevating the Design Capability of Organizations
Embedding Design Thinking within ktc's Marketing Practices
Following the increasing appreciation for Design Thinking’s methodologies and its positive impact on businesses’ success and competitiveness over the past decades, many organizations have attempted to establish a design capability of their own. This surge in interest is rooted in
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Uncovering a Sonic Blue Ocean
Moving towards a more inclusive commercial background music ecosystem
Be it for providing a positive customer experience, a holistic brand identity, or a way to combat stress and exertion, background music has been used by businesses for profit since the invention of the phonograph. (Thompson, 1995) Modern technology enables this to happen fast, an
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This thesis set out to investigate how small to midsize industrial design practices address strategic challenges. For this a literature review was conducted, as well as complementary desk research and an interview study with design practitioners. Later on three small case studies
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This master thesis explores the integration process between Accenture's Industry X and VanBerlo, following the industry trend of big consultancies acquiring creative design agencies to enable transformative work and comprehensive solutions for clients. The research objective of t
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Design has evolved significantly in the past decades and the corporate designer is on the rise. In recent years, several studies were conducted to link design to business value, resulting in promising outcomes. Even though this data very promising, many companies misunderstand de
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The application of multidisciplinary collaboration has become a trend to prevent knowledge isolation obstructing business development (Schaubroeck, Tarczewski, & Theunissen, 2016), particularly in the IT industry as it pursue problem-solving innovation.
An IT service ...
An IT service ...
Innovation-centered entrepreneurship drives economic development. It is also a method for addressing the environmental and social issues that result from and impair economic growth. The rapid and continued economic progress in Rwanda and Kenya in the last decade has shown the pow
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Future Workspace Envisioner
A visioning and research tool to trigger people to think and speak about the future workplace
The purpose of the workplace has changed. Employees proved that they could be productive while working remotely, and they do not want to lose the flexibility they gained (Dahik et al., 2021). In addition, many companies are struggling to bring back employees to the office, and a
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The BMW Group is one of the world’s leading premium manufacturers of automobiles and motorcycles. However, mobility, together with an increased world population, causes problems like traffic congestions, emissions, and an increased energy and raw material consumption that impacts
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I Love You, I Love You Not
Enhancing Female-Specific Mate Selection in Online Dating
Nat King Cole once sang “the greatest thing you’ll ever learn is just to love and be loved in return” in the song “Nature Boy” written in 1947. Four years prior to its release, the psychologist Abraham Maslow published his book “A Theory of Human Motivation” in which the hierarch
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The future of Green IT
A framework for Deloitte Technology Strategy & Operating Model to implement sustainability in their current offerings
Increasing energy usage and environmental concerns force us to look into green innovation. Organizations need to become more sustainable in every aspect to stay relevant. To minimize a company’s carbon footprint, IT should also be included in the sustainability strategy. Therefor
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Sustainable behavior change towards short-haul flights for business trips
Applying the Fogg Behavior Model to determine how to change the mindset towards flying for business with the aim to reduce the impact of flying
Companies let their employees take short-haul flights for business trips while there are alternative, more sustainable, modes of transport. Understanding the motivation of the company and their employees for flying is essential to create a design solution which could change their
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This graduation project focuses on creating a meaningful connection between BMW and Indian consumers. The goal is to increase
understanding of the Indian market, as a me ...
Inter IKEA Systems B.V. (also known as Core Business Franchise or CBF) is the franchisor and the owner of the IKEA Concept. By means of this franchising system, IKEA’s vision of creating a better everyday life for the many people is upheld through the collaboration, feedback, sha
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Organizational context alignment in service design projects
Creating a framework for exploration of the organizational context to unlock the transformative impact of service design projects
Our world is changing rapidly in various ways, forcing organizations to engage in continuous change to stay relevant. Therefore, it has become an essential capability of organizations to engage in and attempt to manage change to remain successful and sustain their existence (Stou
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This research and design project provides design leaders with a toolkit that aims to help them develop their leadership qualities. With the modern definition of a designer being in a transitional period where designers are transitioning on the spectrum of traditional designers an
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The Netherlands is dealing with a housing crisis, which originates from the financial crisis of 2008 (Obbink, 2020). After the financial crisis, the population grew whereas construction declined. The current shortage of houses is around 330.000 (Obbink, 2020), to counter this iss
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Improving the innovative mindset of engineers
An approach to help corporates build new innovations
To innovate requires people. People that know how to innovate. For engineers, it is not always easy to do that. They know a lot about technology (feasibility) but could lack knowledge about the business (viability) and the market (desirability). This report aims to help engineers
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