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G.W. Kortuem

43 records found

Towards Environmental Sustainability of GenAI

A strategy framework across the lifecycle

The proliferation of Generative Artificial Intelligence (GenAI) poses substantial environmental challenges, including escalating energy consumption, water usage, and material extraction, which strain vulnerable planetary systems. 


This work examines how the development and deployment of GenAI can be aligned with environmental sustainability objectives. It proposes a framework that categorizes sustainability strategies into seven distinct types: Refuse (abandoning the function GenAI was intended to fulfilll or employing alternative means), Reframe (modifying the context in which GenAI is embedded - such as governance or project framing - to reduce the number and scale of models), Reduce (efficiency enhancements to the technology itself to lower resource consumption), Reuse (reusing a model in a new context while preserving its functionality), Release (updating a model to restore its functionality, e.g. through data updates or bug fixes), Revise (using components of an existing model to develop a new one, such as via transfer learning), and Support (measures that increase the likelihood of adopting other strategies without directly reducing environmental impact, such as impact quantification). These strategies are systematically mapped to the lifecycle stages of GenAI, showing where each type can be applied. Field applications of the framework are already underway, underscoring its practical relevance and potential for real-world impact. Find the framework on the following page. 


To assess the current state of research, a comprehensive scoping study was conducted across IEEE Xplore and Web of Science. The objective was to identify practical examples aligned with each strategy type and to expose research gaps. While approaches were found for all categories, their distribution was highly uneven: Reduce strategies dominated, followed by Reframe. The remaining types - Refuse, Reuse, Release, and Revise - were considerably underrepresented, highlighting the need for further investigation. 


Building on these conceptual and empirical insights, the framework was operationalized through the development of a governance blueprint within a global professional services firm focused on IT. Designed through field research and participation in an active GenAI development project, the blueprint translates the framework into practice by identifying suitable sustainability strategies during development and embedding sustainability guardrails for roll-off. Its applicability was validated through stakeholder interviews across strategic, managerial, and technical domains. The resulting model offers a practical foundation for governing the environmental sustainability of GenAI, demonstrating how the conceptual framework can be used to inform industry practice.

Robots are increasingly navigating our living environments and must navigate socially to be accepted. While existing socially aware navigation (SAN) approaches enable robots to interpret and communicate social information to navigate efficiently, safely, and in a socially accepta ...
In the past year, generative AI has made significant leaps, making it more accessible, helpful, and known to the broader public. This technology promises to change how we work, automating repetitive tasks, generating content, and assisting in problem-solving scenarios easier. Thi ...

Mindful Power

Evaluating Energy Justice in Automated Decision-Making for Urban Electric Vehicle Charging Infrastructure in the Netherlands

This thesis examines the role of Automated Decision-Making (ADM) systems in advancing energy justice within urban Electric Vehicle Charging Infrastructure (EVCI) in the Netherlands. Centred on distributive, procedural, and recognition justice, the study explores how ADM impacts e ...

Sensitive Data Donation

Reframing Intimate Data Practices through Design

Our routine interactions with connected products and services result in the collection and indefinite storage of personal digital-trace data. These data are increasingly entangled with our lives. What we experience is scattered around multiple data points: our browsing history ca ...
In this dissertation, we propose innovative approaches for assessing urban greenspace accessibility with a specific focus on factors affecting children’s access. Access to quality greenspaces in urban areas is crucial for fostering the health and well-being of children and provid ...

Innovaiting Responsibly

Discovering the Opportunities and Risks of Foundation Models

PROBLEM
Foundation Models are emerging as a new paradigm in AI research &
commercialisation. While this opens up possibilities for radically innovative
solutions and significant value creation, startups are challenged with finding
unique & differentiated w ...
Surveillance cameras have become increasingly prevalent in public areas worldwide, including in Amsterdam. In Amsterdam, the number and intensity of surveillance cameras in public spaces, such as streets, parks, and plazas, have reportedly increased, even in locations where they ...

The sustainable last mile

An exploration to meaningful sustainable innovations for Vanderlande

In this report, a proposal for a sustainable last mile is given. Inner city logistics brings many problems with it regarding livability in the city; polluting vans standing in the way on the road or the sidewalk and driving too fast because of high demands of the consumer and com ...
The project aims to understand the relationship between Computational Design (CD) and Industrial Design (ID) and to investigate future scenarios for CD adoption. CD can be defined as a shift in design representation and thinking, that has significant implications for the design p ...

A blueprint to Monitor and Evaluate the impact of sustainability solutions in redevelopment projects of the public space

This research explores the possibilities for a system that monitors and evaluates the impact of sustainability solutions in redevelopment projects of the public space to identify the contribution to the stated sustainability ambitions

KLM is the flag carrier and biggest airline in the Netherlands. The contribution to climate change of the airline industry requires urgent changes in innovation to be sustainable. At the organisation, innovation is multidisciplinary, and needs of cross-divisional activity. The in ...
Today many products exclude users from different sociodemographic groups such as ethnicity and race. Examples of these in physical products are automatic soap dispensers and airport body scanners. The digital era has appeared and there are still digital products excluding users o ...
In highly complex sources of data for pattern recognition, like audio, it is hard to obtain a set of information that is both extensively annotated and includes the wide variety of interfering noises that real life applications would encounter. In order to address these issues, i ...
In our everyday activities, trackers and IoT devices are recording an increasing amount of data in the wild. It is believed that incorporating these data will contribute to more inclusive products and services as well as stimulate designers' creativity. As a result of the General ...
The Netflix documentary, ‘The Social Dilemma’, has shown that ubiquitous digital platforms such as Facebook, YouTube tend to use artificial intelligence to optimize the system for user engagement. The documentary provides an example of why metrics that optimize engagement, such a ...

Artificial intelligence in local governmental agencies

Exploring the process of adopting AI-systems

This MSc. Thesis explores the adoption process of Artificial Intelligence (AI) systems in local governmental agencies. The research uses a Design Science Research approach to explore this adoption process in the innovation adoption literature. The outcomes of this literature anal ...
History has taught us that not all innovation is good innovation. Just take for example the ecological devastation the DDT and the carcinogenic asbestos have caused. The advancement in new technologies like AI, IoT, autonomous robots and big data brings with it plenty of uncertai ...

Empowering smart city residents through legibility

A Digital Tool to Discover Smart City Projects

The role that smart technologies play and the data they generate is becoming central in cities; cities are adopting technologies as a new way of governance and making policies based on data. Increasingly, governments and companies implement data-driven strategies, and the number ...
This report is the result of a master thesis project that finalizes 2 years of Strategic Product Design master program at the Industrial Design Engineering faculty. The project is about designing a data-informed clinical care process for Transcatheter Aortic Valve Implantation (T ...